Trade Relations
In the face of an ever-evolving, increasingly discerning consumer, it is of utmost importance to maintain strong relationships with the industry gatekeepers: wine buyers, independent retailers, restaurateurs, sommeliers, beverage directors, and others. We focus on targeting these individuals, the true brand ambassadors who ensure visibility at their respective points of sale and communicate the stories behind the products and brands we represent to the end consumer. We maintain an extensive list of trade contacts, both local (West Coast) and in top US markets – New York, Texas, Florida, and Illinois – that we have developed through our past experiences working with the top US importers and distributors, as well as managing trade associations (Wine Market Council and California Wine Institute).