Strategic Planning
Our team brings more than two decades of experience in strategic retreat moderation and strategic and action plan development. We offer expertise in all aspects of strategic planning: consumer and trade research, both qualitative and quantitative; brand development, positioning and messaging strategy; direct to consumer marketing evaluation and strategy development; hospitality and customer service training; event strategy and execution; sponsorship strategy and development; and communications and advertising strategy with plan execution. Recent strategic plans include: The Symposium for Professional Wine Writers at Meadowood Napa Valley, Wine BC 2030 for the British Columbia Wine Institute (Canada), Idaho Wine 2020 (USA), Zinfandel Advocates and Producers (USA).
