O’DONNELL LANE, LLC is a full service marketing and public relations agency based in Sonoma, California. We have a history of long-term client relationships based on results that includes both short-term and long-term projects around the world as well as here in California. We excel in media communications, trade relations, strategic planning and innovative events in the wine, food, tourism, social and non-profit industries.










Steve Burns


More about Steve

Steve Burns’s international experience started at a young age. Born in Germany, he spent his youth living in countries including Japan, Philippines, and Washington DC before his family settled in Northern California. After graduating from California Polytechnic State University in San Luis Obispo, Steve worked with agriculture associations and then in public service before beginning his career in the wine business in 1990 as the International Marketing Manager at the California Wine Institute. In 1996, Steve joined the Washington State Wine Commission, serving as Executive Director until 2004. During his tenure in the Pacific Northwest, he started the first Wine Tourism Taskforce in the U.S., which resulted in unprecedented cooperation between the state’s two largest industries, a relationship that continues today. In 2004, Steve returned to California to establish O’Donnell Lane, LLC – a marketing, public relations, and strategic planning firm that specializes in association and non-profit re-alignment as well as board development and management.

Katie Canfield


More about Katie

A native Californian, Katie Canfield earned her B.A. in Spanish and Global Studies at University of California, Santa Barbara. During her final year at university, she studied abroad in Santiago, Chile, where her career in the wine industry began. In 2009, Katie moved to Logroño, Spain and then Dijon, France, where she earned her M.Sc. degree in Wine Business. Following her studies, she moved to the UK to join Manchester-based wine retailer Hangingditch Wine Merchants, also contributing articles regularly to leading trade publication Harpers Wine and Spirit. Since her move back to California in 2014, Katie has worked in marketing and communications for the international portfolios of Wilson Daniels, Paul Hobbs Wines, and now O’Donnell Lane LLC, where she drives communications and strategic planning. Katie has worked three grape harvests in Chile, France, and Napa Valley, and holds the WSET Level 4 Diploma in Wine and Spirits.

Rebecca Johnson


More about Rebecca

Rebecca Johnson has been in the event industry since 2003. Following a career as an elementary school teacher in Northern California, she began planning private events for wineries around Sonoma and Napa counties to great success. Since then, Rebecca has applied her talent and passion for wedding and event planning to produce exquisite high-end luxury weddings in wine country and San Francisco, as well as Palm Springs, Los Angeles, Carmel and Lake Tahoe. Upon joining O’Donnell Lane, LLC in 2012, Rebecca has broadened her focus, drawing from her strong relationships with the highest level and most sought-after vendors in the catering, floral, photography and music industries to produce corporate and wine trade events. Whether it is an event for 25 wine writers or 2,000 trade and media personnel, Rebecca combines her attention to detail with excellent communication skills to create spectacular events tailored to each client request.

Josh Heiser


More about Josh

Born in Los Angeles, California but raised in rural Washington State (Walla Walla), Josh Heiser has lived and worked across the USA (Seattle, Los Angeles, New York and Miami) and in Milan, Italy. From a construction industry family and with a naturally creative mind and keen eye for detail, Josh has been designing projects and installations for most of his life, furthering his technical finesse. While he is well versed at stagecraft, visual merchandising, interior design, and landscaping and construction, Josh specializes in event creation, design, and coordination. Josh is the Co-Founder and Partner of O’Donnell Lane, LLC since 2004, where he spearheads all design-related aspects of events, the web, and marketing materials for the firm’s international clients.


Current Clients

Wine Market Council
St. Michelle Wine Estates (WA, Oregon and Idaho)
California Wine Institute – Domestic and International
California Grown
Buy California Marketing “Agreement”
Wine Business Monthly
WBM Events
Fred Hutch Cancer Research Center – Holiday Gala
Washington “State” Wine Commission
Broadland Wineries LTD (United Kingdom)
Union Interprofessionnelle du Vin de Cahors (France)
Vin de Savoie (France)
British Columbia Wine Institute (Canada)
Waipapa Bay Wines (New Zealand)
Proudly Vegan Wines (Chile)
Klipsun Wines – Red Mountain Washington

Past Clients

Sunset Magazine
US Cava Exports
Demeter Group
Wine Symposium Group
Californian’s Building Bridges
Sonoma County Vintners
California Association of Winegrape Growers
Sonoma Vintners
Oregon Wine Board
British Columbia Wine Institute
Idaho Wine Commission
Yakima Valley Winegrowers
Three Sticks Wines
Hanzell Winery

Past Clients

Caderetta Wines/Middleton Wine Estates
San Luis Obispo Wineries Association
San Luis Obispo County Visitors and Conference Bureau
Mendocino Wine Commission
Woodinville Wine Country
Washington County Wineries Association (Oregon)
Walla Walla Valley Wine Alliance
Western Australian Wineries Association
Cystic Fibrosis Foundation – Gala
Auction of Washington Wines – Gala
PONCHO – Seattle arts gala