Odonnell-Lane | About Us
We excel in media communications, trade relations, strategic planning and Innovative events in the wine, food, tourism and non-profit world.
public relations, sonoma, media communications, trade relations, strategic planning, Innovative events, wine, food, tourism, non-profit
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ODL Company Statement

O’donnell Lane llc is a full service marketing and public relations agency based in Sonoma California USA. We have a history of long-term client relationships based on results that includes both short-term and long-term projects around the world as well as here in California. We excel in media communications, trade relations, strategic planning and Innovative events in the wine, food, tourism and non-profit world.

The ODL Team

Steve Burns

Steve Burns was born in Germany and as is typical for an “army brat” he lived all over the world (Japan, Philippines and Washington DC) before his family settled in Half Moon Bay California. He attended California Polytechnic State University in San Luis Obispo because of the schools legendary “Learn by doing” philosophy. With degrees in Agricultural Business Management and Animal Science he entered the world of agriculture as the Northwest Regional Manager for the American Angus Association, coordinating all association activities in 11 western states. From 1984 to 1998, Burns was special assistant to Governor George Deukmejian, participating in California’s expansion in opening trade and investment offices around the world.

Since then Burns has become well known in the American wine industry for his contributions as the Washington State Wine Commission Executive Director, serving from 1996-2004. He was concurrently the Executive Director of the Washington Wine Institute, the lobbying association of the
state’s wine industry. During his tenure in the Pacific Northwest, Burns started America’s first Wine Tourism Taskforce which resulted in unprecedented cooperation between the Evergreen states two largest industries, which continues today.

In 2004, Burns left the Pacific Northwest and returned home to California to create O’Donnell Lane L.L.C., a marketing, public relations and strategic planning firm that specializes in association and non-profit re-alignment as well as board development and management. Past clients include the Sonoma County Vintners, Growers and Tourism Agencies, The Mendocino Wine and Tourism Boards as well as the California Wine Institute and their work with the California Travel and Tourism Commission on the recently launched Land of Food and Wine Campaign. O’donnell lane L.L.C. is based in Sonoma County, California USA.

Josh Heiser

Josh Heiser was born in Los Angeles, California but raised in rural Washington State (Walla Walla). From a construction industry family, Josh has been designing projects and installations for most of his life. Versed at stagecraft, visual merchandising, interior design, event creation/design/coordination, landscaping and construction; Josh has a can do approach and attitude. He has lived and worked in the 4 corners of the United States (Seattle, Los Angeles, New York and Miami) as well as Milan Italy.

Josh is the co-founder and partner in O’donnell lane, llC formed 2004. O’donnell lane, llC Specializes in strategic planning, event design/management, marketing and communications for the wine industry.

Rebecca Johnson

Rebecca Johnson joined the team at O’Donnell-Lane, LLC in 2012 as an event producer. After a career as an elementary school teacher in northern California, she began planning events for private wineries in 2003.

Her work with O’Donnell-Lane, LLC has offered her the opportunity to work with clients such as Sunset Magazine, Washington State Wine and Wine Business Monthly. Whether it is an event for 25 wine writers of 250 sommeliers, Rebecca is confident, easy going and fun-loving and creates spectacular events by combining attention to detail with great communication. She is highly respected by both vendors and clients, and has a true passion for planning.

Originally from Hawaii, Rebecca now calls Sonoma home. Her hobbies include hiking, playing tennis, taking Zumba classes. She unwinds by sharing a great bottle of wine or trying new restaurants with friends, and spending time with her husband and two daughters.

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